Elevating a Brand

Betty Ford Alpine Gardens is the only botanical garden in North America dedicated exclusively to the conservation of alpine plant species and their associated ecosystems. These plants play an important role in water conservation, prevention of soil erosion, climate change, and the survival of the fragile environment found in high altitude regions. 

In 2022, the organization began pursuing a more aggressive strategy to broaden awareness about the mission of the organization with the ultimate goal of shifting perception to enable the organization to step onto the global stage, to continue to fund important research and critical conservation work, and to lead the global strategy for the protection of alpine plants around the world.

Based on audience and cultural trend research, we helped establish a new brand positioning and communications platform that would help elevate their reputation as a serious science center, focused on research and conservation that is critical to maintaining a healthy and well world. 

Our scope of work includes brand strategy, brand platform development, content strategy, SEO, website design, traditional and digital advertising, email design, collateral design, PR and experiential marketing.