2025 Davey Awards:
Hotel 1888 at Glenwood Hot Springs Resort
Hotel 1888 at Glenwood Hot Springs Resort
Historic Moment Campaign
Advertising & Marketing > Integrated Campaign > Travel & Tourism
To launch the new historic Hotel 1888 at the Glenwood Hot Springs Resort, our “Historic Moment” campaign brought historic images of the property to life and merged the iconic with the modern, to create awareness for this new boutique hotel property. Media supporting the campaign included targeted digital display, Meta, video out-of-home, billboards and print. The advertising introduced the property to new prospective guests in the state of Colorado and contiguous regions.
Display Banners
Display banners to create awareness and engage new visitors to try the new property.
OOH Ads
:15 Video and animated ads ran on airport screens to drive awareness among travelers.
Web Content
Digital ads drive to booking pages, as well as content landing pages, that feature the history and the modern amenities available at the new Hotel 1888.
Blogs were written to help introduce the hotel to specialized interest groups such as honeymooners, celebration couples, and executive business travelers.
Blog Post
Campaign Landing Page
