Our 2025 campaign purpose is to raise awareness of all the eco-friendlier transit solutions in Denver and to create a positive perception of the Way To Go program brand. The “Ways You Can Go” campaign features fantastical illustrated vehicles supported by whimsical copy to draw Denver residents into learning about biking, riding the bus or train, carpooling, schoolpooling or vanpooling around Denver. By taking one less trip alone in a single-occupant vehicle, we can help reduce problems associated with poor air quality, and traffic congestion. The campaign ran in digital, outdoor, transit, streaming audio, and collateral. Ads drove to a targeted landing page.